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Williams founded MAYBELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative
product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
Nowadays, the brand belongs to the L'Oréal group. [Read more]
When you talk about affordable, high-quality makeup, you have to talk about Maybelline . This brand, found in millions of makeup bags worldwide, has become a benchmark in the makeup industry thanks to its innovative formulas, trendy colors, and products designed for everyday use.
From lightweight foundations to viral mascaras, Maybelline's makeup lines stand out for offering products that work for both beginners and makeup lovers looking for professional results without breaking the bank.
At Perfume's Club you can find a selection of the brand's most popular products, including lipsticks, mascaras and concealers that have become essential and at affordable prices.
Maybelline's success is due to a clear combination of constant innovation, competitive prices, and easy-to-use products.
Over the years, the brand has launched some of the most viral products in the beauty industry, especially in face, lip, and eye makeup. Thanks to this variety, it's easy to create a complete look using only Maybelline products.
Maybelline lipstick: color, long-lasting and comfortable
Maybelline lipsticks are known for their wide range of shades and finishes. From long-lasting matte lipsticks to hydrating formulas with a natural shine, the brand offers options for every style.
Among the most valued features are:
Intense pigmentation from the first swipe
Comfortable textures that don't dry out your lips
Wide variety of shades, from nude to intense reds
Practical formats to carry in your bag
If you're looking for a versatile lipstick for everyday wear or to complete a more sophisticated look, Maybelline lipsticks are a safe bet.
Maybelline mascara: longer, more defined and voluminous lashes
One of the brand's most famous products is Maybelline mascara . Many of their mascaras have become true bestsellers thanks to their ability to transform your look in just a few seconds.
Maybelline mascaras are known for:
Brushes designed to separate and define eyelashes
Formulas that add volume without weighing down
Water-resistant options
Visible results from the first application
These types of products are ideal for both natural makeup and more intense looks, as they allow you to build volume little by little.
Maybelline Concealer: Natural coverage for a more even complexion
Maybelline concealer is another of the brand's most sought-after makeup products. Its popularity stems from its ability to cover dark circles, conceal imperfections, and brighten the complexion.
Among its main advantages are:
Adjustable coverage
Lightweight texture that blends easily into the skin
Natural finish
Quick and precise application
Many of the brand's concealers have gone viral for their value for money and ease of use, becoming favorites of both makeup artists and regular users.
Choosing Maybelline makeup means opting for a brand that combines current trends with formulas designed for everyday use.
Among the reasons why so many people trust the brand are:
Wide variety of products
Constant innovation in makeup
Excellent value for money
Easy-to-apply products
Shades adapted to different skin types
Whether you're just starting out with makeup or you're already an experienced makeup artist, Maybelline offers practical solutions for creating natural or more elaborate looks. In our online store, you can discover a selection of Maybelline products designed to complete any makeup routine.
The Lash Sensational Sky High is the best Maybelline mascara for short lashes, as its flexible brush allows you to reach even the smallest fibers, lengthening them from the root.
For the Maybelline Instant Age Rewind concealer, choose a shade slightly lighter than your skin if you're looking to brighten, or the same shade for invisible coverage of imperfections.
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