HAIR FREE OF FRIZZ
UP TO 72 HOURS

HUMID OR DRY CLIMATE? FRIZZ?

Did you know that 62% of women have frizz problems? The frizziness is in our day to day and we find it in both dry and humid weather although it is expressed differently.

In a humid climate the hair tries to absorb moisture from the environment to hydrate and this causes caking in the hair. On the other hand, a dry climate extinguishes the hydration of the hair and this effect leads to an increase in the natural pH of the hair that results in frizz.

Now thanks to the new treatment of REDKEN Frizz Dismiss, forget about the frizz and protect yourself in all environments thanks to its 2 serums created specifically for dry or humid weather.

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A BLOND SUBLIME AT YOUR REACH

The blond is worn. More and more women want to dye themselves blond but achieving it is not easy and know how to keep it less.

To achieve a perfect cold blonde it is essential to take care of the hair to the maximum and use the right products. A good routine at home can be the difference between a great result or not.

Take care of your blond and protect it thanks to Blondage, our new ideal treatment to eliminate undesired reflections and provide the maximum shine. A perfect daily blond at your fingertips.

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Redken products: professional care for all hair types

When you talk about professional hair care, you have to talk about Redken. For decades, this brand has been a benchmark in both salons and at-home hair care. Its philosophy combines science, innovation, and visible results, which explains why millions of people trust its products.

The brand was founded in the United States in the 1960s with the idea of creating hair products based on proteins and a balanced pH, something that remains the foundation of many of its formulas today. If you're looking for professional products to hydrate, repair, or strengthen your hair, Redken offers different lines tailored to every need.

Redken products stand out in the professional sector for several reasons:

• formulas developed with professional technology
• products recommended by hairdressers
• specific treatments according to hair type
• visible results from the first applications

In addition, many of their product lines are designed to repair hair damaged by dyes, bleaching, or heat styling tools, which is very common nowadays.

Which Redken line to choose based on your hair

One of Redken's strengths is its wide variety of product lines. Each line is designed to address a specific hair problem.

Choosing the right treatment depends mainly on the condition of your hair and the result you are looking for: hydration, repair, volume or frizz control.

Redken face masks: deep nourishment and repair

Redken hair masks are the perfect ally for deep hair care. Formulated with proteins, nourishing oils, and strengthening complexes, they repair the hair fiber from within, leaving it softer, stronger, and shinier. They are ideal for hair damaged by dyes, bleaching, or heat styling tools, as well as for maintaining healthy, protected hair.

Applying them once or twice a week as part of your routine immediately transforms the texture of your hair, making it easier to style and reducing frizz, while boosting hydration and natural shine.

Basic hair care routine with Redken

For best results, it's ideal to use several products from the same line. A complete hair care routine typically includes:

1. Shampoo , which cleans the scalp and prepares the hair.
2. Conditioner , which softens the hair fiber and facilitates detangling.
3. Mask or intensive treatment , recommended once or twice a week.
4. Styling product or heat protection , especially if you use a hairdryer or straightener.

Using products designed to work together improves hydration, strength, and the overall appearance of your hair.