FORMING PRE-STYLING shampoo, the perfect base for defined curls
American Crew's Forming Pre-Styling Shampoo is specially formulated for textured or curly hair. It deeply cleanses while moisturizing and controlling frizz thanks to jojoba oil. The result is more manageable hair, ready for styling.
Its vegan, sulfate-free formula respects the hair fiber and balances the scalp's microbiome, leaving curls more defined from the first wash. Combined with American Crew's Forming Cream, it enhances the final curl definition.
Main Benefits
Featured Ingredients
Hair that is more manageable, hydrated and better prepared to respond to styling products, without a weighty effect.