Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
When I need a product and look for it in perfume’s club I find it almost 100% of the time and always at a lower price than in most brick-and-mortar and online perfume shops.
J
jose manuel
Great prices and products
The best thing about the site is their prices on men’s and women’s perfumes, and their punctual, reliable delivery service. They have perfumes you can’t find elsewhere, either because they’re no longer available or already hard to find, and for me that’s a plus